Content is KING! Yes, it is, but every king needs to rule his kingdom wisely to have a prosperous and long-lasting reign. A
content catalog is not very different: how a video service “rules” (manages) its catalog can make the difference between
a successful video service and a mediocre one.
Content is a fundamental pillar for any video service, and its consumption is the end goal for users looking for an
entertainment experience. Efficiently managing the different dimensions related to content consumption is a mandatory
undertaking for any video distribution service that wants to succeed.
Only with effective, data-driven management can the following critical questions be answered quickly and accurately.
- Which content attracts the most viewers to my service?
- How can I simplify content search and discovery for my customers?
- Which content is the worst performing?
- Is my user experience aligned with viewer content demand?
- Do I have the content catalog that my viewers want?
Analyzing content can be approached from various perspectives given that it is intrinsically related to:
- The way content is consumed and related metrics
- The type of content
- Devices used to watch it
- Associated genres
- Content consumption connections between individuals
The management or intelligence of the catalog is an extremely high impact activity for the performance of a video service.
It requires not only a budget for the licensing and/or production of the catalog, but also detailed data-driven analysis of the different dimensions of the catalog, using the catalog as a core tool for viewer acquisition, retention, re-acquisition, and engagement, a critical tool that is relevant throughout the entire user life cycle.
Technology today enables the analysis of huge volumes of data, at a dizzying speed, and at a competitive cost, which means this kind of activity has a high ROI and is available in the market for those providers who want to play a key role in the video industry, whether as a general service provider or a niche, vertical provider.
What’s stopping you from deploying a data-driven content intelligence strategy in your business? Learn more here
