Madrid, May 5th, 2022— TDMAX —the leading OTT sports platform in Costa Rica— has increased its marketing ROI by more than 179% by using JUMP Data-Driven Video data solutions to effectively launch personalized data-driven marketing campaigns focused on specific sports live events.
TDMAX is the Costa Rican subscription sports platform with the greatest national impact. It belongs to the Televisora de Costa Rica (TD+) and owns most of the broadcasting rights of the main sporting events, especially national and international soccer, as well as other shows in the country.
TDMAX OTT service was launched earlier this year with the primary objective of growing its user base first and foremost, and then retaining and engaging them. This was only possible thanks to the use of JUMP Insights and the execution of data-driven acquisition campaigns by JUMP Business Impact.
JUMP Insights – the leading modern business intelligence and unified insights platform – allows TDMax to better understand its overall video platform performance and subscribers base (needs, tastes and consumption habits), identify opportunities and threats, and reach ultra-targeted consumers to generate and track super personalized marketing campaigns through the JUMP data enablement service: JUMP Business Impact.
JUMP Business Impact unit focuses on designing, creating and executing acquisition and engagement campaigns to build large audiences, retain and build loyalty among users who are subscribing to the service and convert those who signed up for the free plan but did not subscribe into paying users. Also, the prediction of churn has made it possible to make business and marketing actions before users leave the service.
Only in the last month of March, the TDMax platform has increased the number of subscribers, reaching 179% of their marketing ROI. These numbers are expected to continue growing in the upcoming months thanks to the national and international sporting events that will be broadcasted on its platforms, such as the Champions League, La Liga, the Women’s World Cup and the World Cup in Qatar.
“Knowing the audiences, their behaviour and their relationship with the content of the service is key when launching personalized marketing campaigns that contribute to growing the business and capturing customers from the beginning,” says Jerónimo Macanás, CEO and co-founder of JUMP. “We are delighted to support TDMAX with this so that they can get their video service off the ground and become the maximum reference for sports content in Costa Rica, and we are fully committed to contributing to the improvement of their business through the effective use of business data.” – Jerónimo Macanás, CEO at JUMP Data-Driven Video
“The evolution of television over time requires as much information as possible about the audience’s consumption behaviour; this way, we can effectively respond to their interests and the sustainability of the business model. Together with JUMP we have been learning and growing in this area through its different business intelligence platforms applied to an OTT experience such as the one we offer from TDMAX to our subscribers.” – René Picado, CEO at TDMas
“Understanding what each customer wants is fundamental to be able to offer them exactly what they need. Under this premise, analyzing the behavior of users on the TDMAX platform allows us to determine the ideal customers we want to attract and to launch marketing campaigns with the highest level of personalization that optimize not only the acquisition of new users but also the satisfaction of those who are already subscribed in order to improve their experience in the service.” – Silvia Werd Elías, Marketing Director at JUMP
About JUMP
JUMP Data-Driven Video is the one-stop shop for your video service data needs. Its platform —powered by Big Data, Artificial Intelligence, and Machine Learning— provides advanced insights and personalization to increase audience acquisition, retention, engagement, and marketing effectiveness.
Visit JUMP at web-stg.jumptvs.com to learn more, or contact at [email protected]
About TDMAX
TDMAX is the Costa Rican subscription sports platform with the greatest national impact. It belongs to the Televisora de Costa Rica (TD+) and owns most of the broadcasting rights of the main sporting events, especially national and international soccer, as well as other shows in the country.
Visit TDMAX at www.tdmax.com to learn more.
