Boston, May 14th, 2019.
JUMP powers Demand Africa with Data-Driven Video capabilities
Today Demand Africa announced the integration of the JUMP Data-Driven Video solution into their OTT service.
Demand Africa will now have access to a powerful business toolkit that will increase customer retention, service personalization, engagement, and marketing effectiveness. It will be able to make informed, data-driven decisions, monitoring how content is consumed, understanding who its users are, and how they are using the video service.
Demand Africa managers will have access to JUMP’s one-stop-shop data insights platform where they can view their most relevant video business performance indicators and gain better insights into the performance of their video service discovery, acquisition, content, and consumption while visualizing and taking action on this critical data.
Demand Africa offers global access to the largest curated collection of Pan-African TV shows, series, soaps, movies and lifestyle entertainment direct from the continent. With over 1,000 hours of content, audiences can explore the culture, people, places and traditions of Africa and stream with social impact. Every subscription to Demand Africa supports creators and distributors from Africa and throughout the diaspora.
“We truly believe that working together Demand Africa will transform its video service and will take their video business to the next level of the video industry’s evolution. By accessing a holistic view of their OTT services, Demand Africa’s managers will have actionable data at their fingertips; they’ll be able to act fast and this will impact ROI as never before,” says Jerónimo Macanás, CEO and co-founder of Jump.
“As a global streaming service, our customers are as diverse as the content we offer. We were very excited to find a partner like Jump who can give us deeper insights to better serve and program content for our audiences,” says Dean Cates, VP of Digital Strategy of Demand Africa
Contact [email protected] for more info:
About DEMAND AFRICA
Demand Africa is a global OTT and streaming service showcasing the best lifestyle, movies and TV entertainment from the continent and beyond. Launched by The Africa Channel, Inc, Demand Africa’s mission is to celebrate Modern Africa’s influence on the world. A digital home connecting audiences throughout the world to Modern Africa, while providing the continent’s creators, a transparent platform to amplify and fairly monetize their stories.
For more info visit https://www.demandafrica.com
About Jump
Jump joins the video industry with the explicit mission to help companies maximize ROI and optimize their business decisions using Big Data and Artificial Intelligence technologies.
Jump was founded in 2016 by cofounders Jerónimo Macanás, Jesús Herrero, and John Pater who have each been working in the TV and video industry for more than a decade.
Our vision is that data and its effective use will be the new competitive advantage in the next phase of the video industry. In today’s world, only the big players like Netflix, Amazon and Google use cutting-edge data technologies to compete in the video market: retaining customers and increasing revenues.
Our cofounders are democratizing these technologies by making a cost-effective Data-as-a-Service cloud platform available to all video service market players, a platform that will see your video services jump to the next level.
For more information visit https://www.jumpdatadriven.com
