With over 20 years of experience in the video streaming industry, I have a deep understanding of the importance of maximizing Average Revenue per User
If you work in the world of audiovisual platforms, you should definitely take into account how to reduce churn rate to benefit the profitability of
Measure video engagement is a fundamental tool for any company that seeks to maintain the level of loyal consumers to its product or service in
Contextual advertising and OTT advertising are two advertising strategies used to reach a specific audience through different channels. Although both techniques aim to promote products
In order for a digital marketing strategy to be successful, you need to define in the best way the customer or consumer you want to
Tendencies and thoughts on 2022: In 2022, over-the-top video streaming demonstrated to the world how it is adapting and combining different content distribution models (SVOD,
A good segmentation strategy is essential to create a foundation on which to build a great strategy to attract new customers and deliver personalized messages
When a company wants to sell a product or service and wants to do so in the most optimized way possible, it is best to
Why? Because knowing your retention rate is the first step to increase it, and if you increase it, it means that you have made progress
Knowing what is a segmentation strategy will allow you to master one of the basics of marketing: these strategies define much of what companies do
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Proyecto subvencionado por el CDTI y apoyado por el Ministerio de Asuntos económicos y Transformación Digital.
JUMP TV Solutions within the framework of the Export Initiation Program of ICEX,
has had the support of ICEX and with the co-financing of the European FEDER fund.
The purpose of this support is to contribute to the international development of the company and its environment.
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