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What’s The Value of Knowing Your Users’ Experience?
The value of knowing your users’ experience is key in ensuring the success of a brand. Knowing the opinions of users, whether good or bad,
Predictive data analysis: What is it and how does it work?
Knowing how to handle data is just as important as getting it in any digital business or OTT platform. This requires predictive data analysis, a
5 Steps for the User Experience Process
The user experience process is an iterative method that can be used to continuously improve a design, through user feedback. One of its main characteristics
How to Boost User Participation
When it comes to boosting user participation on your streaming website, there are different strategies that you must take. There is the first phase of
The importance of data-driven decision-making
In an earlier post, we explained what data-driven decision-making is and how important it is for the data to come from reliable and unbiased sources.
Differences between Big Data and Artificial Intelligence
One of the key challenges of modern technology is understanding the distinction between artificial intelligence, machine learning, big data, data science, deep learning, among others.
Predictive Marketing: What is it and how does it work?
What is predictive marketing? As competition between brands is increasingly fierce and behavioral data has become abundant, predicting an act of purchase becomes a key
10 MUST-HAVE Features a Recommendation Engine Should Provide
Recommendations have become a tipping point for any video service’s strategy to succeed. Without the capability of recommending the right content at the right time
What is user engagement and how can you achieve it?
Today’s businesses are constantly looking to improve user experience and collaboration to increase metrics while improving profitability. In this competitive modern world, it is necessary
What are targeted ads and what are they for?
Targeted ads are directed at specific segments of the population. The objective is to identify each consumer and assign them a profile to offer them
