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What is data-driven decision making and what is it for?
Whether it’s to stay ahead of the competition or increase profitability, in today’s world of work, supporting your data-driven decision making is critical to any
How to reduce churn and avoid the mass SVOD cancellations predicted for 2022
COVID lockdowns brought about a boom in subscriptions to video platforms, as consumption grew exponentially, and users were able to devote more time to discovering
The best SVODs
Today, at JUMP Data-Driven Video, the most efficient platform to offer audience insights for pay TV, we are talking about the best SVODs, what the
What are the data strategies that OTT platforms should undertake to improve their subscription revenue?
For many of today’s top enterprises, the ability to get the most out of their data has become a top priority. Turning data into insights,
The best SVOD platforms
SVOD platforms began as an alternative to cable television, but today many viewers seem to prefer this kind of service, giving way to the emergence
The best AVOD platforms
The world of VOD streaming services has experienced accelerated growth in recent years, mostly among AVOD (Advertising Video On Demand) platforms. With more than 500
FVOD: What is it and how does it work?
What is the FVOD model? We have already talked about the term Video On Demand (VOD), as systems that allow users to select and watch
OTT App Marketing Strategies To Retain Viewers
We live in a mobile-first, hyper-connected world. A world that has progressed from seeing movies in theatres to watching them on TV, and then to
Roku AVOD: Evolution
The video streaming services industry continues to grow steadily. And while some companies are locked in a battle for paid subscriptions, others are betting on
Streaming Analytics to Retain OTT Users
The OTT continues, offsetting the worldwide gradual decline of traditional linear TV over the last few years. This shift has been accelerated by the global
