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The Use of Smart Data to Attract, Acquire & Retain Subscribers in OTT
ML and the Use of Smart Data to Attract, Acquire & Retain Subscribers in OTT is one of the most relevant topics nowadays. The media
How to get the most out of app monetization?
app monetization It is estimated that a person can invest up to 20 hours per week of their time in apps. In this sense, having
Personalization as a tool to retain users of your OTT service
Let’s talk about how personalization, it’ s a powerful tool to retain users of your OTT service. We are all attracted to things that, in
Data Monetization: What is it and how to do it?
Do you know what data monetization is all about? If the answer is no, it is very likely that you have not yet discovered the
Understanding your users, the only way to engage them
Understanding your users, the only way to engage them Understanding your users is (or should be) a major concern for any business today. Understanding your
Personalization and Engagement in the OTT Space
Personalization and Engagement in the OTT Space, this is the topic our experts from Float Left and Jump discussed in this interesting interview! Lauren: As
OTT analytics, tracking and reporting
OTT analytics, tracking and reporting Having an OTT of multimedia content, distributed to a wide variety of users around the world, all using different devices
HOW THE OTT LANDSCAPE CHANGED IN 2020 AND WHAT TO EXPECT FROM 2021
HOW THE OTT LANDSCAPE CHANGED IN 2020 AND WHAT TO EXPECT FROM 2021 2020 was a baffling year in so many ways, and in the
ML technologies to power Niche content providers catalogs
How can content providers benefit from ML? Let’s look at how niche content providers can benefit from data-driven strategies to compete in a highly competitive
The perfect Cloud TV Platform
TV Data Revolution: The perfect Cloud TV Platform As consumers have embraced the anywhere, anytime viewing capabilities of video streaming — first on their computers
