Blog
How to optimize your OTT platform’s strategy?
Undoubtedly, after the revolution caused by the Covid-19 pandemic, OTT video consumption has increased worldwide. That is why it is essential for digital companies to
Maximizing ARPU and ROI in video services companies through AI-powered personalization
If you want to know all about how to maximize ARPU and ROI in video service businesses through AI-driven personalization, you’ve come to the right
How to understand user behavior and content performance to drive monetization in AVOD services?
There are currently several monetization models depending on the type of OTT platform. In this sense, monetization of AVOD services is an increasingly seductive option
Keys to maximize monetization of your video service
To maximize content monetization in OTT (Over-The-Top) video platforms, competitors of traditional television, you must take into account the characteristics of the three existing monetization
6 KPIs to measure your content marketing performance
In any video playback service it is essential to know if the marketing strategies employed are working, if the content produced is attracting users or
Unlocking Video Streaming Potential: The VSOI Benchmarking Index for Performance Optimization and Growth
In a highly competitive and ever-changing video streaming industry, it’s crucial to benchmark your performance against market leaders to stay ahead of the game. At
How do we unify the data obtained from your video service?
In order to carry out a loyalty marketing plan within a video playback service, it is fundamental to know how to unify user data. The
How to personalize the user experience with AI?
From the large video platforms to the smaller ones that want to position themselves in the audiovisual market, they have had to resort to the
Maximize your video streaming ARPU through AI-Powered Upselling strategies
With over 20 years of experience in the video streaming industry, I have a deep understanding of the importance of maximizing Average Revenue per User
How to reduce the churn rate on SVOD platforms?
If you work in the world of audiovisual platforms, you should definitely take into account how to reduce churn rate to benefit the profitability of
