When it comes to boosting user participation on your streaming website, there are different strategies that you must take. There is the first phase of trial and error, to see which strategies work best and which ones do not.

These strategies include:

• User segmentation
• Contextual messages on the web
• Events that trigger engagement
• Sales and coupons

Jump Data-Driven, a business data management platform, understands the 10 fundamental steps to boost user participation.

10 Steps to Drive User Engagement

1. Multi-channel experience

How many marketing channels should you use to achieve maximum customer engagement and retention? The answer is simple: all of the ones you have. Ideally, they should all be user-centric, so your users can seamlessly and easily navigate between all your touchpoints.

Any omnichannel experience starts with the use of multiple channels to communicate with users. Make sure you are where your user is. Your website and blog, as well as your social media platforms, are vital to connecting with and engaging users. Also, email and SMS campaigns, as well as targeted ads and pop-ups, are no less important.

However, the multichannel experience is not omnichannel unless it offers a seamless transition between different channels and consistent messages on each of them. Here are the two most important facts to consider. First, your users interact with you through different channels. Second, they are rarely limited to a single device. If you want to engage and keep your users, ensure a seamless user experience by making all your channels work together.

Give users ergonomic navigation, easy access, and a consistent experience across devices. In other words, ensure a synchronized experience across different mobile platforms, from Android to iOS and from smartphones to wearables.

If your budget is low, attracting and retaining users should be your top priority.

2. Include incentives

People need to receive enough value each month for turnover to remain minimal. You can provide incentives to attract new users, but if onboarding is poor, people won’t understand the core value of your service and will leave regardless of what you offered them at the beginning.

3. Listen to your users

Of course, you will want to start with an amazing product. Before launching it, make sure it works perfectly. Once published, make sure that you are not only listening to your customers and their comments/feedback, but also constantly looking for ways to improve your service as well as the overall user experience.

4. Easy subscription process

In addition to having a great product and generally providing a great user experience, you need to make the onboarding process as easy as possible. That starts with the initial setup – don’t ask too much information or complicate the process too much or users will leave the web.

5. Teach users how to use your platform

Another essential part of the onboarding process is educating the user on how to use the tool. At this point, don’t overwhelm your new users, but do show them step by step how to get the most out of your tool. You can also create a short video that highlights all the main features (and make sure it’s easy to follow even without the sound on!) and use well-placed calls-to-action to get users to take the actions they need to get the most out of their experience on the platform.

Also, make sure users have easy access to FAQs and other help files, and a simple, clear way to request help.

6. Personalization

Once you’ve found new users for your product, it’s time to up the ante a bit and make the user experience as amazing as possible.

By customizing your platform, you can engage users so they return to it again and again. You can do this, for example, by offering rewards to users when they perform certain actions.

Personalize the user experience with available data. Gone are the days when identical user experiences were the norm. Now, apps and tools are increasingly using personalization to make the user experience unique and exciting for each and every user.

• Define your goals clearly. Understand the result you want to achieve with customization.
• Study your users to add value. Choose a reward according to the interests and needs of your users.
• Don’t go overboard with a push towards the desired action, so as not to irritate users.
• Provide social sharing options to take advantage of word of mouth.
• Think about the quick redemption rewards available when your users complete the promotion.

7. Email marketing and notifications

Use email marketing to remind users to go on your platform again and share updates.

Add a “Push Notifications” option to re-engage users when needed. But don’t overdo it: if you send too many push notifications, some users will stop the notifications, while others will simply unsubscribe. Use push notifications sporadically,  and mostly when they are really necessary.At Jump TV we have a personalization option based on the user experience that, thanks to Artificial Intelligence, allows us to encourage their behavior through personalized recommendations that are later analyzed in order to provide greater value to the company and thus improve the user experience.