Sports streaming is one of the most popular and profitable segments in the video service market. According to a report by Grand View Research, this market is expected to reach $85 billion by 2024, with an annual growth rate of 24.4%.
However, sports streaming also faces several challenges, such as competition, piracy, regulation, and meeting user expectations. To overcome these challenges, video service providers must offer added value that differentiates them and allows them to retain and monetize their users.
One of the most innovative and effective ways to do this is to integrate in-game betting with sports streaming, leveraging the power of real-time data and analysis. In this article, we will explain what this integration is, how it works, the benefits it offers to your business, and how JUMP DATA DRIVEN can help you implement and optimize it.
What is the integration of in-game betting with sports streaming?
The integration of in-game betting with sports streaming offers users a more immersive and exciting experience, allowing them to interact with the sports event they are watching on their favorite streaming platform and place bets on what will happen during the event.
This betting mode relies on real-time data and analysis, which allows for the creation of dynamic and personalized betting options tailored to each user’s profile and preferences. This strengthens the bond between the user and the platform, increasing engagement and loyalty.
How does the integration of in-game betting with sports streaming work?
To offer in-game betting to your users, you need to register on a platform that provides this service, such as Bet365, Unibet, or DraftKings. These platforms typically offer a variety of betting options, such as single bets, combined bets, live bets, and more.
Your users can choose the sports event they are interested in and access its live stream. On the screen, various betting options related to the event will be displayed, updating as the game progresses. Users can select their preferred option, enter the amount they wish to bet, and confirm their choice.
If users correctly predict the outcome, they receive a prize proportional to the odds set by the platform. If they are wrong, they lose their bet. Users can withdraw their winnings or continue betting on other events.
What are the benefits of integrating in-game betting with sports streaming for your business?
The integration of in-game betting with sports streaming offers several advantages for video service providers:
Increase engagement and loyalty
By offering a more interactive and exciting experience, users are more likely to stay connected to the platform and consume more content.
Generate additional revenue streams
In addition to the subscription or advertising revenue, video service providers can earn commissions on bets placed by their users.
Collect valuable data
By analyzing betting behavior, platforms can gain insights into user preferences, interests, and habits, which can be used to improve the service and offer more personalized content.
Differentiate from Competitors
In a saturated and competitive market, offering in-game betting can be a unique value proposition that sets the platform apart from others.
How can JUMP DATA DRIVEN help you implement and optimize in-game betting integration with sports streaming?
JUMP DATA DRIVEN offers a comprehensive solution for video service providers who want to integrate betting on games and sports streaming through a data-driven partnership. Our platform allows you to:
Attract the ideal audience to your platform
JUMP DATA DRIVEN allows you to collect, analyze, and visualize user behavior and preferences data. This enables you to segment users, personalize your offerings, and provide them with the best in-game betting options based on their interests and profiles. To achieve this, you can use JUMP Insights and JUMP Pulse, a marketing consulting solution from JUMP, designed to help video companies develop profitable marketing campaigns that can increase user engagement and monetization according to their goals.
Activate and re-engage users to increase content consumption
We offer solutions designed to assess your content and service’s performance and quality. This empowers you to pinpoint both the strong and weak points of your platform, enabling enhancements across your catalog, user interface, technology, and customer support. To achieve this, consider leveraging solutions such as QoE (Quality of Experience), Personalizer, and Churn Prediction.”
If you want to learn more about how JUMP DATA DRIVEN, a business data management platform designed specifically for video service players, can help you implement and optimize in-game betting in your sports streaming business, contact us today. We will be happy to assist you.
