In this webinar you will discover how sports content providers can benefit from data driven strategies and how brands with a sports content offering can compete in a highly competitive market and how they can maximize their ROI by using AI and ML solutions. How sports clubs, leagues, federations and rights holders collect and exploit data to drive fan engagement and content consumption and to create fan personas and a single view of the fan.
Participants:
● Alex Gough – CEO, Professional Squash Association
● Jean Jimenez – VP Content, Digital & Broadcast, Inter Miami FC
● Luke Gaydon – Business Development Sports, Accedo
● Jesús Herrero — CRO at Jump Moderator:
● Chris Welsh – SVP, Broadcast & OTT, MPP Global
How sports content providers can benefit from data driven strategies: How fans consume live and on-demand sports content is evolving rapidly in-line with the growth of digital and social media and new broadcast rights packages. The global pandemic has forced clubs, leagues, federations and rights holders to innovate and maintain fan engagement across multiple channels due to a void in live sport. Join this discussion as we explore how sports brands are using data to create and segment fan personas for more tailored communication and targeting, reaching new and younger audiences and leveraging video content to engage fans in international markets and to increase lifetime ARPU. With a blend of clubs, federations and vendors on the panel, holistic insights will be shared.
want to know more about How is artificial intelligence impacting TV and video service providers? Read this Whitepaper
