Data-Driven Marketing Campaigns
One of the key challenges in the video entertainment sector is the effort required to effectively use data in order to positively impact the business KPIs. The main market players estimate that in a Data-Driven Strategy project, the Implementation of Analytics Solutions represents 10% of the investment while the resources to analyze and use it to support business decisions is 90%.
The big challenge for today’s video services is to reduce this cost gap and still get the most valuable data to support decision-making and marketing campaigns.
